Nature’s Serving Foods is a company with a mission to make vegetables tastier, more affordable, convenient and available to everyone, every day, everywhere, fulfilling an important market and social need.
While substantial commercial food development and entrepreneurial effort in the area of vegetable consumption has been expended to satisfy higher income consumers, such as “Premium Retail” type shoppers, there has been much less focus on the needs of the vast majority of children and adults who do not participate in these channels.
Founded by two senior food company executives, Jairo Senise & Christopher Plummer, the company’s mission was developed to:
- Pursue the highest possible standard of their personal ethical interests,
- Find and target the most critical social problem in the food industry within Jairo’s and Christopher’s professional experience, and
- Focus solutions on the largest food markets, channels and most popular recipes in the United States to ensure the maximum social impact.
Jairo and Christopher are building Nature’s Serving Foods into a business that they can be proud of.